Don’t fear complexity. Leverage it.

Oppressive systems aren’t accidental; they’re designed to adapt, to self-preserve, to co-opt resistance and turn it into compliance. You have to fight complexity with complexity. At Massive Change, we teach leaders how to understand the mechanics of power—how systems evolve, reinforce themselves, and exploit uncertainty—so they can disrupt them from within and build something better in their place.

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We Coach Systems Shakers

Systems Shakers are nonprofit leaders and entrepreneurs who see through the illusion of incremental change and refuse to play along. They confront entrenched power with strategy and purpose, knowing that real change demands more than good intentions—it requires relentless action, deep humility, and a willingness to challenge everything, including themselves.

Are You a Systems Shaker?

Systemic Liberation: A New Paradigm for Dismantling Oppression

Systemic Liberation is not just a framework and set of tools—it’s a way of thinking, a paradigm that challenges the very foundations of systemic oppression. Developed by Dr. Virginia Lacayo and Justin Foster, it integrates systems thinking, Intersectional Leadership™, and the Indomable Mindset™ to help leaders see beyond surface-level solutions and engage with complexity on its own terms.

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How Can We Support You?

With System Liberation as the framework, Massive Change equips Systems Shakers with the coaching, tools, training, and support to navigate and leverage complexity for meaningful transformation.

What We Do

Our mission: to raise systemic consciousness for those called to liberate others.


We understand that oppressive structures don’t change with surface-level efforts; they require a deep, strategic approach that works with complexity, not against it. Our work is grounded in a quiet confidence that comes from experience, clarity, and an unwavering commitment to systemic liberation.

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Heart of an Activist, Mind of a Scientist: We blend conviction with strategy, ensuring that every move is intentional and grounded in evidence, not just ideals.

Interdisciplinary Expertise: We draw from complexity science, neuroscience, psychology, branding, and equity-based leadership to navigate the interconnected nature of systemic challenges.

Systemic Liberation Framework: Change doesn’t happen by chance. Our framework offers a clear, strategic approach to identifying leverage points, disrupting entrenched power, and building sustainable alternatives.

Want to Shake Your System?

“Shaking the System” is a free, private executive briefing for non-profit leadership teams where Dr. Virginia Lacayo will challenge your thinking about your organization’s culture and present leadership concepts through a systemic lens. 

Apply for Your Free Briefing

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Announcing the New Resistance Roundtables

Jan 20, 2025

Join the New Resistance Roundtables, private virtual forums for business leaders committed to taking a stand. Together, we’ll explore how to protect communities, challenge harmful policies, and integrate justice into business practices.

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Fresh Thinking for a New Era of Systemic Change

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"Get in good trouble, necessary trouble…”

John Lewis