Hello, friends
The word "influencer" has never felt more hollow.
As courts are ignored, rights are rolled back, and power consolidates in the hands of the performative and privileged, the idea of curating a persona for likes and campaigning for clicks feels... laughable.
But influence? Real influence? That’s never been more vital - especially if you are an impact leader or conscious entrepreneur.
There is a different kind of influence, one rooted in truth, in presence, in trust earned through lived experience— what we call Juice.
And everyone has it.
Juice isn’t about going viral. It’s about your energy; the light you put out into the world. It’s how movements grow, conscious brands are built, and courage spreads.
In a world hungry for leadership, your Juice isn’t a branding strategy—it’s a responsibility. This is not the moment to shrink, defer, or wait to be ready. Playing small doesn’t serve anyone—it just leaves more space for manipulation, fear, and false certainty.
In this month’s Massive Change article, we share this:
Many of us were taught to be afraid of being seen. That visibility invites harm. That authority corrupts. That leadership requires permission. We were taught to be quiet about the very thing that makes us trustworthy.
It’s time to unlearn that—and to put to rest the tired belief that influence is all about ego. Juice isn’t attention-seeking, it’s soul-bearing. It’s letting people see what you believe in, what you are building, and what you stand for. This is what opens doors, grows a true following, and attracts opportunity.
Juice is the felt proof of your courage and your commitment - and that’s what people most need to see right now.
Your allies,
Virginia & Justin
Want to learn more about how to define and amplify your Juice? Join us Tuesday, April 29 at 2pm CT for Bringing the Juice—a free workshop for social impact leaders, conscious entrepreneurs, and movement-makers who want to build real influence rooted in trust, presence, and purpose. Register here or click/scan below.
Social impact begins with inner work, especially related to becoming aware of how social conditioning from institutions influences how you lead - and how you show up in the world.
Be sure to tune into Virginia's chat with the brilliant Dan Dowman on Wednesday, April 30 at noon CT. Register here.
Are you a social impact leader? Learn more about what we provide for non-profit leaders, conscious entrepreneurs, and movement-makers. Download our offerings deck here.
